#ProductboardStrikes Brand Campaign
The idea of customer-centric product management anchors Productboard’s first brand campaign: #ProductboardStrikes
With #ProductboardStrikes, we choose to take aim at the internal stakeholders who attempt to override the voice of the customer and deprioritize them from product decisions. Instead, we put the customer back at the center of product creation and strategy.
Billboards were displayed and localized globally in the San Francisco Bay Area, Lisbon, Paris, and London.
Worked on:
Concept & strategy
Copywriting
