“Dangerous Animals” campaign
I Ied the strategy, content creation, and launch of The Dangerous Animals of Product Management, designing it to be an integrated, evergreen brand awareness campaign.
The campaign includes a 6-episode video series, viral infographic, ebook, and webinar — with all assets centralized on a landing page.
The overarching goal was to develop a content campaign that would establish Productboard as a thought leader in the product management space while driving leads and pipeline.
The Dangerous Animals of Product Management Video Series
Script-writing, filming, on-screen delivery, and creative strategy for 6 episodes
Performance: 42k+ views and counting
EBOOK
2700+ downloads
Ad Samples
Social
The Dangerous Animals of Product Management infographic went viral multiple times, with tens of thousands of likes, shares, and engagements on LinkedIn
