Behind the Roadmap is a video series featuring interviews with today’s top product leaders.
Inspired by pop culture staples like Vogue’s 73 Questions and MTV Cribs, I aimed to create a space where product managers can get to know others in their field — all while increasing brand awareness and growing Productboard’s audience base. B2B content does not have to be boring!
My role:
Video strategy and production
Influencer outreach and management
Content strategy, distribution, and promotion
Check out the series landing page here, and watch the full series on YouTube.