Data Reports
The Annual Product Excellence Report
Productboard’s annual report on the state of product management.
I oversee each year’s report from concept to execution, leading the creation and distribution of our annual survey as well as the writing, launch, and promotion of the completed report.
Close to 1000 product managers and leaders complete our survey each year
Data from the 2020 Product Excellence Report was featured in Forbes. Read the full article here
Data from each year’s report is featured prominently in executive keynotes, product marketing and sales materials, and more.
The 2020 report generated $205,580 in new business
The 2020 report has been downloaded over 3000 times, and the 2021 report has been downloaded over 2000 times. Both have been powerful lead generators for the organization.
Leanplum Data Report
During my time at Leanplum, I regularly worked with the data team to analyze product usage data and transformed these hard numbers into engaging content.
