Bylines

As a content marketer, I ghostwrite press bylines for the executives of the companies I work for. These pieces have been featured in Forbes, Engadget, and more. 

Learning from the past: Personalization in a digital world

The holy grail of marketing is and always has been personalization. This piece dives into how marketers can leverage data, the power of mobile, and cross-channel messaging to deliver intimate customer relationships reminiscent of a time before digital.

The Future of B2b marketing: A much needed human touch

Modern customers expect brands to recognize them as individuals. At the end of the day, marketing isn’t about B2B or B2C, but H2H — human to human. Here are some ways B2B companies can achieve that human touch.

Keeping up with the times: the modern marketer's tech stack

More than ever before, marketers must learn to provide real-time, relevant value at a moment’s notice. The solution? Why, the right set of technology tools, of course.